{"id":18226,"date":"2026-05-05T16:49:18","date_gmt":"2026-05-05T16:49:18","guid":{"rendered":"https:\/\/cp.snarskis.lt\/index.php\/2026\/05\/05\/mire-gap-bendraikureja-doris-fisher-kaip-viena-parduotuve-pakeite-jav-kasdienes-mados-rinka\/"},"modified":"2026-05-05T16:49:18","modified_gmt":"2026-05-05T16:49:18","slug":"mire-gap-bendraikureja-doris-fisher-kaip-viena-parduotuve-pakeite-jav-kasdienes-mados-rinka","status":"publish","type":"post","link":"https:\/\/cp.snarskis.lt\/index.php\/2026\/05\/05\/mire-gap-bendraikureja-doris-fisher-kaip-viena-parduotuve-pakeite-jav-kasdienes-mados-rinka\/","title":{"rendered":"Mir\u0117 \u201eGap\u201c bendra\u012fk\u016br\u0117ja Doris Fisher: kaip viena parduotuv\u0117 pakeit\u0117 JAV kasdien\u0117s mados rink\u0105"},"content":{"rendered":"

\u201eGap\u201c patvirtino netekt\u012f<\/h2>\n

Drabu\u017ei\u0173 ma\u017emenin\u0117s prekybos bendrov\u0117 \u201eGap\u201c prane\u0161\u0117, kad eidama 94-uosius metus mir\u0117 bendra\u012fk\u016br\u0117ja Doris Fisher. Bendrov\u0117s teigimu, ji mir\u0117 apsupta \u0161eimos, o mirties prie\u017eastis nebuvo \u012fvardyta.<\/p>\n

D. Fisher vardas siejamas su viena \u012ftakingiausi\u0173 JAV kasdien\u0117s aprangos transformacij\u0173: nuo paprast\u0173 d\u017eins\u0173 paie\u0161kos iki pasaulinio masto tinklo, formavusio vartotoj\u0173 skon\u012f kelis de\u0161imtme\u010dius.<\/p>\n

Nuo d\u017eins\u0173 paie\u0161kos iki imperijos<\/h2>\n

\u201eGap\u201c i\u0161takos siekia 1969 metus, kai Doris Fisher kartu su vyru Donu Fisheriu San Fransiske atidar\u0117 pirm\u0105j\u0105 parduotuv\u0119. Id\u0117ja, kaip pasakoja bendrov\u0117, gim\u0117 po nes\u0117kming\u0173 bandym\u0173 rasti tinkamai tinkan\u010dius d\u017einsus.<\/p>\n

I\u0161 prad\u017ei\u0173 prekyboje dominavo vyri\u0161ki \u201eLevi\u2019s\u201c d\u017einsai ir \u012fra\u0161\u0173 juostos, ta\u010diau netrukus \u201eGap\u201c tapo baziniu prek\u0117s \u017eenklu, pad\u0117jusiu sukurti didesn\u0119 ma\u017emenin\u0117s prekybos grup\u0119. Joje v\u0117liau atsirado ir kiti vardai, tokie kaip \u201eBanana Republic\u201c bei \u201eOld Navy\u201c.<\/p>\n

Kokia buvo Doris Fisher \u012ftaka<\/h2>\n

Bendrov\u0117 pabr\u0117\u017eia, kad Doris Fisher beveik keturis de\u0161imtme\u010dius buvo atsakinga u\u017e mados asortiment\u0105 ir preki\u0173 pateikim\u0105, kai verslo pl\u0117tr\u0105 labiau pri\u017ei\u016br\u0117jo jos vyras. \u201eGap\u201c teigimu, b\u016btent ji pasi\u016bl\u0117 pavadinim\u0105, siejant j\u012f su kart\u0173 atotr\u016bkiu tarp t\u0117v\u0173 ir vaik\u0173.<\/p>\n

\u201eGap\u201c vadovas Richardas Dicksonas savo parei\u0161kime akcentavo D. Fisher kaip verslo partner\u0119 ir novatori\u0161k\u0105 verslinink\u0119 laikotarpiu, kai moter\u0173 vaidmuo kuriant dideles ma\u017emenin\u0117s prekybos \u012fmones buvo gerokai retesnis.<\/p>\n

\u201eN\u0117ra nieko, kas prilygt\u0173 Doris Fisher\u201c, \u2013 sak\u0117 \u201eGap\u201c generalinis direktorius ir prezidentas Richardas Dicksonas.<\/p>\n

Bendrov\u0117s vertinimu, jos ind\u0117lis neapsiribojo vien preki\u0173 asortimentu: ji prisid\u0117jo prie parduotuvi\u0173 dizaino, reklamini\u0173 kampanij\u0173 tono ir produkt\u0173 vystymo, o tai pad\u0117jo \u201eGap\u201c tapti vienu atpa\u017e\u012fstamiausi\u0173 kasdien\u0117s aprangos vard\u0173 JAV.<\/p>\n

Filantropija ir kult\u016bros projektai<\/h2>\n

Fisheri\u0173 \u0161eima taip pat aktyviai r\u0117m\u0117 filantropij\u0105 ir kult\u016bros iniciatyvas. \u201eGap\u201c nurod\u0117, kad pora sukaup\u0117 vien\u0105 did\u017eiausi\u0173 priva\u010di\u0173 modernaus ir \u0161iuolaikinio meno kolekcij\u0173 JAV.<\/p>\n

2009 metais \u0161eima pa\u017ead\u0117jo San Fransisko \u0161iuolaikinio meno muziejui perduoti daugiau nei 1 100 k\u016brini\u0173, o Doris Fisher taip pat r\u0117m\u0117 \u0161vietimo galimybes ma\u017eiau privilegijuotiems vaikams, dirbdama KIPP mokykl\u0173 tinklo valdyboje.<\/p>\n

Doris Fisher gim\u0117 1931 metais San Fransiske, studijavo ekonomik\u0105 Stanfordo universitete ir j\u012f baig\u0117 1953 metais. Bendrov\u0117 teigia, kad \u0161eimos filantropines ir verslo kryptis t\u0119s jos trys s\u016bn\u016bs.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eGap\u201c prane\u0161\u0117 apie bendra\u012fk\u016br\u0117jos Doris Fisher mirt\u012f: jos id\u0117ja nuo ma\u017eos parduotuv\u0117s San Fransiske i\u0161augo \u012f pasaulin\u0119 kasdien\u0117s mados imperij\u0105.<\/p>\n","protected":false},"author":0,"featured_media":18227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[9115,9117,3387,1928,3075,9118,9116],"miestas":[],"class_list":["post-18226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultura","tag-doris-fisher","tag-filantropija","tag-gap","tag-mada","tag-mazmenine-prekyba","tag-old-navy","tag-san-fransiskas"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/18226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=18226"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/18226\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/18227"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=18226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=18226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=18226"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=18226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}