\u201eSamsung\u201c program\u0117l\u0117 \u201eSamsung News\u201c pradeda rodyti trumpus vaizdo \u012fra\u0161us, siekdama pritraukti daugiau vartotoj\u0173, kurie naujienas vis da\u017eniau renkasi \u017ei\u016br\u0117dami, o ne skaitydami. Naujasis formatas kuriamas kartu su partneriais leid\u0117jais ir tur\u0117t\u0173 i\u0161pl\u0117sti naujien\u0173 pateikim\u0105 program\u0117l\u0117je.<\/p>\n
Trumpi klipai pasiekiami \u201eGalaxy\u201c telefonuose ir plan\u0161et\u0117se, i\u0161leistose 2023 metais ir v\u0117liau, jei \u012frenginiai naudoja \u201eAndroid 13\u201c ar naujesn\u0119 versij\u0105. Funkcija pradedama diegti JAV ir Kanadoje angl\u0173 kalba, o v\u0117liau planuojama pl\u0117tra \u012f kitas \u0161alis ir kalbas.<\/p>\n
\u0160is sprendimas i\u0161naudoja tendencij\u0105, kad dalis auditorijos naujienas vis da\u017eniau gauna per trump\u0173 vaizdo \u012fra\u0161\u0173 platformas. \u201ePew Research Center\u201c tyrimai rodo, kad \u201eTikTok\u201c JAV tapo reik\u0161mingu naujien\u0173 \u0161altiniu, ypa\u010d jaunesn\u0117ms auditorijoms, o tai didina spaudim\u0105 tradicin\u0117ms naujien\u0173 program\u0117l\u0117ms prisitaikyti.<\/p>\n
\u201eGalaxy\u201c naudotojai naujienas vartoja skirtingais b\u016bdais: vieni nori greit\u0173 vaizdo atnaujinim\u0173, kiti renkasi i\u0161samius straipsnius\u201c, \u2013 sak\u0117 \u201eSamsung\u201c atstov\u0117 Maya Harris.<\/p>\n
\u201eSamsung\u201c teigia, kad trumpi vaizdo \u012fra\u0161ai program\u0117l\u0117je ateina i\u0161 tradicini\u0173 \u017einiasklaidos kanal\u0173, o turin\u012f atrenka redakcin\u0117 komanda. Tai pozicionuojama kaip atsvara socialini\u0173 tinkl\u0173 srautams, kuriuose naujienos neretai mai\u0161osi su nuomon\u0117mis ir pramoginiu turiniu.<\/p>\n
Program\u0117l\u0117je vartotojai gal\u0117s sekti temas ir reaguoti \u012f klipus, taip formuodami asmenini\u0173 rekomendacij\u0173 sraut\u0105. Tokia logika primena socialini\u0173 platform\u0173 veikim\u0105, ta\u010diau \u201eSamsung\u201c tikisi i\u0161laikyti didesn\u0119 kontrol\u0119 per leid\u0117j\u0173 partnerystes ir redakcin\u012f atrankos sluoksn\u012f.<\/p>\n
Konkurencin\u0117je aplinkoje \u201eApple News\u201c kol kas nesi\u016blo analogi\u0161ko trump\u0173 vaizdo \u012fra\u0161\u0173 formato, o \u201eGoogle News\u201c trumpo formato vaizdo turinys da\u017eniau matomas per \u201eSearch\u201c ar \u201eDiscover\u201c srautus. D\u0117l to \u201eSamsung News\u201c sprendimas gali tapti bandymu i\u0161siskirti ir sustiprinti program\u0117l\u0117s vaidmen\u012f \u201eGalaxy\u201c ekosistemoje.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eSamsung\u201c \u012f \u201eSamsung News\u201c \u012fdieg\u0117 trumpus vaizdo \u012fra\u0161us ir siekia konkuruoti su \u201eTikTok\u201c, pradedant diegim\u0105 JAV ir Kanadoje.<\/p>\n","protected":false},"author":0,"featured_media":18607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[9631,824,783,9630,6575,1082,6093],"miestas":[],"class_list":["post-18606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-android-13","tag-galaxy","tag-samsung","tag-samsung-news","tag-skaitmenine-ziniasklaida","tag-tiktok","tag-trumpi-vaizdo-irasai"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/18606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=18606"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/18606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/18607"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=18606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=18606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=18606"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=18606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}