{"id":19888,"date":"2026-05-07T17:51:12","date_gmt":"2026-05-07T17:51:12","guid":{"rendered":"https:\/\/cp.snarskis.lt\/index.php\/2026\/05\/07\/zaidejai-vis-reciau-perka-naujus-zaidimus-uz-pilna-kaina-kas-pasikeite-rinkoje\/"},"modified":"2026-05-07T17:51:12","modified_gmt":"2026-05-07T17:51:12","slug":"zaidejai-vis-reciau-perka-naujus-zaidimus-uz-pilna-kaina-kas-pasikeite-rinkoje","status":"publish","type":"post","link":"https:\/\/cp.snarskis.lt\/index.php\/2026\/05\/07\/zaidejai-vis-reciau-perka-naujus-zaidimus-uz-pilna-kaina-kas-pasikeite-rinkoje\/","title":{"rendered":"\u017daid\u0117jai vis re\u010diau perka naujus \u017eaidimus u\u017e piln\u0105 kain\u0105: kas pasikeit\u0117 rinkoje?"},"content":{"rendered":"<p>Vaizdo \u017eaidim\u0173 rinka spar\u010diai kei\u010diasi, o kartu kei\u010diasi ir \u017eaid\u0117j\u0173 \u012fpro\u010diai. Naujausi tyrim\u0173 duomenys rodo, kad dauguma aktyviausi\u0173 \u017eaid\u0117j\u0173 vis re\u010diau ry\u017etasi mok\u0117ti piln\u0105 kain\u0105 u\u017e naujai pasirod\u017eiusius \u017eaidimus.<\/p>\n<p>Toki\u0105 tendencij\u0105 i\u0161ry\u0161kino IGN Entertainment kartu su Kantar ir Kalifornijos universiteto Berklio padaliniu parengtas tyrimas. Jo i\u0161vados leid\u017eia geriau suprasti, kod\u0117l net ir labiausiai \u012fsitrauk\u0119 \u017eaid\u0117jai vis da\u017eniau laukia nuolaid\u0173, o ne perka i\u0161kart.<\/p>\n<h2>Kod\u0117l pilna kaina nebevilioja?<\/h2>\n<p>Analitikas Christopheris Dringas atkreip\u0117 d\u0117mes\u012f, kad per kelerius metus vartotoj\u0173 pasirinkimas i\u0161sipl\u0117t\u0117 kardinaliai. Kai pasi\u016bla did\u017eiul\u0117, naujas \u017eaidimas nebeatrodo kaip vienintel\u0117 proga pramogauti, tod\u0117l pirkimas atidedamas.<\/p>\n<p>Prie to prisideda ir vadinamasis perteklius: \u017emon\u0117s vienu metu konkuruojan\u010diai renkasi \u017eaidimus, vaizdo turin\u012f, socialinius tinklus ir kit\u0105 skaitmenin\u0119 pramog\u0105. D\u0117l to naujas \u017eaidimas da\u017enai neb\u0117ra prioritetas, ypa\u010d jei jo kaina auk\u0161ta.<\/p>\n<h2>Skaitmenin\u0117 leidyba pakeit\u0117 taisykles<\/h2>\n<p>Dar vienas veiksnys siejamas su tuo, kaip \u017eaidimai platinami \u0161iandien. Skaitmenin\u0117 leidyba ir nuolatiniai atnaujinimai sudaro s\u0105lygas produkt\u0105 taisyti po i\u0161leidimo, tod\u0117l dalis \u017eaid\u0117j\u0173 \u012fprato palaukti, kol \u017eaidimas bus i\u0161gludintas.<\/p>\n<p>Tok\u012f laukim\u0105 stiprina ir abejon\u0117s d\u0117l kokyb\u0117s: rinkoje da\u017eniau pasitaiko start\u0173, kai \u017eaidimas i\u0161leid\u017eiamas su technin\u0117mis problemomis ar nei\u0161baigtais sprendimais. Kai pirk\u0117jai tikisi, kad po keli\u0173 m\u0117nesi\u0173 bus pataisym\u0173 ir nuolaid\u0173, spaudimas pirkti i\u0161kart gerokai suma\u017e\u0117ja.<\/p>\n<h2>Nuolaidos ir prenumeratos kei\u010dia pirkim\u0105<\/h2>\n<p>Skaitmenin\u0117je prekyboje \u012fprastos sezonin\u0117s akcijos ir greitai atsirandan\u010dios kain\u0173 korekcijos suformavo nauj\u0105 norm\u0105. Daliai \u017eaid\u0117j\u0173 racionaliau palaukti keli\u0173 savai\u010di\u0173 ar m\u0117nesi\u0173 ir t\u0105 pat\u012f \u017eaidim\u0105 \u012fsigyti pigiau.<\/p>\n<p>Be to, vis didesn\u012f vaidmen\u012f turi prenumeratos ir \u017eaidim\u0173 katalogai, kai u\u017e fiksuot\u0105 mokest\u012f suteikiama prieiga prie daugyb\u0117s k\u016brini\u0173. Tokiu atveju pilna kaina u\u017e vien\u0105 \u017eaidim\u0105 da\u017enam vartotojui atrodo sunkiau pateisinama.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tyrimai rodo, kad \u017eaid\u0117jai vis da\u017eniau atsisako nauj\u0173 \u017eaidim\u0173 u\u017e piln\u0105 kain\u0105 ir laukia nuolaid\u0173, pataisym\u0173 ar renkasi prenumeratas.<\/p>\n","protected":false},"author":0,"featured_media":19889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[11469,5641,1641,11468,177,98,11467],"miestas":[],"class_list":["post-19888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-kantar","tag-nuolaidos","tag-prenumeratos","tag-skaitmenine-prekyba","tag-vaizdo-zaidimai","tag-zaidimai","tag-zaidimu-rinka"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/19888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=19888"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/19888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/19889"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=19888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=19888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=19888"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=19888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}