{"id":24564,"date":"2026-05-16T13:35:35","date_gmt":"2026-05-16T13:35:35","guid":{"rendered":"https:\/\/cp.snarskis.lt\/index.php\/2026\/05\/16\/lvmh-atsisveikina-su-marc-jacobs-po-30-metu-prekes-zenkla-perima-whp-global-uz-milijarda\/"},"modified":"2026-05-16T13:35:35","modified_gmt":"2026-05-16T13:35:35","slug":"lvmh-atsisveikina-su-marc-jacobs-po-30-metu-prekes-zenkla-perima-whp-global-uz-milijarda","status":"publish","type":"post","link":"https:\/\/cp.snarskis.lt\/index.php\/2026\/05\/16\/lvmh-atsisveikina-su-marc-jacobs-po-30-metu-prekes-zenkla-perima-whp-global-uz-milijarda\/","title":{"rendered":"\u201eLVMH\u201c atsisveikina su Marc Jacobs po 30 met\u0173: prek\u0117s \u017eenkl\u0105 perima \u201eWHP Global\u201c u\u017e milijard\u0105?"},"content":{"rendered":"

Sandoris, apie kur\u012f kalb\u0117jo rinka<\/h2>\n

Pranc\u016bzijos prabangos preki\u0173 grup\u0117 \u201eLVMH\u201c rado pirk\u0117j\u0105 dizainerio Marc Jacobs vardu pavadintam prek\u0117s \u017eenklui. J\u012f perima JAV prek\u0117s \u017eenkl\u0173 valdymo bendrov\u0117 \u201eWHP Global\u201c, valdanti ir licencijuojanti tarptautinius vardus \u012fvairiuose sektoriuose.<\/p>\n

Oficialiai finansin\u0117s sandorio s\u0105lygos neskelbiamos, ta\u010diau rinkoje vert\u0117 siejama su ma\u017edaug 730 mln. eur\u0173 iki 850 mln. eur\u0173 r\u0117\u017eiu. Tikimasi, kad sandoris bus u\u017ebaigtas iki met\u0173 pabaigos, kai bus gauti visi b\u016btini patvirtinimai.<\/p>\n

K\u0105 tai rei\u0161kia Marc Jacobs<\/h2>\n

Marc Jacobs, kuriam yra 63 metai, ir toliau eis k\u016brybos vadovo pareigas, nors prek\u0117s \u017eenklo savininkas pasikeis pirm\u0105 kart\u0105 per ma\u017edaug tris de\u0161imtme\u010dius. Tokia strukt\u016bra mados pasaulyje n\u0117ra reta: k\u016bryba paliekama \u012fk\u016br\u0117jui, o komercin\u0117 pl\u0117tra patikima licencij\u0173 ir ma\u017emenos specialistams.<\/p>\n

\u201eLieku \u012fsipareigoj\u0119s k\u016brybos vadovo vaidmeniui ir laukiu \u0161io naujo, jaudinan\u010dio etapo\u201c, \u2013 sak\u0117 Marc Jacobs.<\/p>\n

Prie\u0161 visi\u0161kai susitelkdamas \u012f savo vardin\u012f prek\u0117s \u017eenkl\u0105, Marc Jacobs 16 met\u0173 dirbo \u201eLouis Vuitton\u201c meno vadovu, kur formavo vieno svarbiausi\u0173 \u201eLVMH\u201c mados nam\u0173 krypt\u012f. Tai sustiprino jo, kaip globalios mados fig\u016bros, status\u0105 ir komercin\u012f patrauklum\u0105.<\/p>\n

\u201eLVMH\u201c ma\u017eina portfel\u012f<\/h2>\n

\u0160is atsisveikinimas laikomas platesn\u0117s \u201eLVMH\u201c portfelio per\u017ei\u016bros dalimi, kai grup\u0117 koncentruojasi \u012f did\u017eiausi\u0105 gr\u0105\u017e\u0105 generuojan\u010dius prek\u0117s \u017eenklus. Pastaraisiais metais prabangos rink\u0105 veik\u0117 l\u0117tesnis augimas, labiau atsargi vartotoj\u0173 elgsena ir didesn\u0117 konkurencija, tod\u0117l konglomeratai da\u017eniau vertina, kurie aktyvai yra strategi\u0161kai b\u016btini.<\/p>\n

Apie galim\u0105 pardavim\u0105 buvo kalbama dar anks\u010diau, kai \u201eLVMH\u201c svarst\u0117 skirtingus scenarijus ir der\u0117josi su keliais potencialiais pirk\u0117jais. \u0160\u012f kart\u0105 pasirinktas modelis rodo ai\u0161k\u0173 kurs\u0105: i\u0161laikyti k\u016brybin\u0119 tapatyb\u0119, bet prek\u0117s \u017eenklo pl\u0117tr\u0105 perduoti licencij\u0173 ir ma\u017emenos valdymo ekspertams.<\/p>\n

\u201eJo poveikis mados pasauliui neabejotinas\u201c, \u2013 sak\u0117 Bernardas Arnault, pabr\u0117\u017edamas Marc Jacobs k\u016brybi\u0161kum\u0105 ir i\u0161skirtin\u0119 vizij\u0105.<\/p>\n

Kas yra \u201eWHP Global\u201c ir kod\u0117l ji perka<\/h2>\n

\u201eWHP Global\u201c specializuojasi prek\u0117s \u017eenkl\u0173 valdyme: ji \u012fsigyja ar perima teises, o tuomet didina pajamas per licencijavim\u0105, partnerystes ir platinimo tinkl\u0173 pl\u0117tr\u0105. Bendrov\u0117s portfelyje yra tokie vardai kaip Vera Wang, \u201eG-Star\u201c ir \u201eToys ‘R’ Us\u201c, o metin\u0117s pajamos, siejamos su jos valdomais preki\u0173 \u017eenklais, vertinamos daugiau kaip 7,2 mlrd. eur\u0173.<\/p>\n

Rinkos analitikai tok\u012f sandor\u012f paprastai vertina kaip bandym\u0105 atgaivinti arba spar\u010diau i\u0161pl\u0117sti prek\u0117s \u017eenkl\u0105, ypa\u010d jei matomas nei\u0161naudotas potencialas aksesuar\u0173, kvap\u0173, licencijuojam\u0173 kategorij\u0173 ir nauj\u0173 ma\u017emenos format\u0173 srityse. Vis d\u0117lto s\u0117km\u0117 priklausys nuo to, ar pavyks suderinti k\u016brybin\u012f i\u0161skirtinum\u0105 su agresyvesne komercine pl\u0117tra.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eLVMH\u201c parduoda Marc Jacobs prek\u0117s \u017eenkl\u0105 \u201eWHP Global\u201c, o dizaineris lieka k\u016brybos vadovu \u2013 rinka sandor\u012f vertina iki 850 mln. eur\u0173.<\/p>\n","protected":false},"author":0,"featured_media":24565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[84],"tags":[16742,1449,1928,16740,16743,16741],"miestas":[],"class_list":["post-24564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-verslas","tag-bernardas-arnault","tag-lvmh","tag-mada","tag-marc-jacobs","tag-prabangos-rinka","tag-whp-global"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/24564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=24564"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/24564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/24565"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=24564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=24564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=24564"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=24564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}