{"id":29772,"date":"2026-05-26T17:49:10","date_gmt":"2026-05-26T17:49:10","guid":{"rendered":"https:\/\/cp.snarskis.lt\/index.php\/2026\/05\/26\/fortnite-ir-porsche-reklama-iplieske-skandala-itariama-kad-plakata-sukure-di\/"},"modified":"2026-05-26T17:49:10","modified_gmt":"2026-05-26T17:49:10","slug":"fortnite-ir-porsche-reklama-iplieske-skandala-itariama-kad-plakata-sukure-di","status":"publish","type":"post","link":"https:\/\/cp.snarskis.lt\/index.php\/2026\/05\/26\/fortnite-ir-porsche-reklama-iplieske-skandala-itariama-kad-plakata-sukure-di\/","title":{"rendered":"\u201eFortnite\u201c ir \u201ePorsche\u201c reklama \u012fpliesk\u0117 skandal\u0105: \u012ftariama, kad plakat\u0105 suk\u016br\u0117 DI"},"content":{"rendered":"

\u201eEpic Games\u201c \u017eaidimas \u201eFortnite\u201c paskelb\u0117 dar vien\u0105 bendradarbiavim\u0105 su \u201ePorsche\u201c, ta\u010diau j\u012f aptemd\u0117 netik\u0117tas skandalas. Socialiniuose tinkluose i\u0161platinta reklamin\u0117 iliustracija suk\u0117l\u0117 \u012ftarim\u0173, kad ji sukurta naudojant dirbtinis intelektas.<\/p>\n

Kritikos banga kilo po to, kai vizual\u0105 savo kanaluose prad\u0117jo platinti ir \u201eUnreal Engine\u201c komanda. Iliustracijoje matomas \u201ePorsche Cayenne\u201c, o fone i\u0161d\u0117styti \u201eFortnite\u201c battle bus autobusai ir \u017eaid\u0117jai vir\u0161 \u017eem\u0117lapio.<\/p>\n

Kas i\u0161dav\u0117 galim\u0105 DI<\/h2>\n

Internautai atkreip\u0117 d\u0117mes\u012f \u012f keistas detales, kurios da\u017enai siejamos su generuojamais vaizdais. Tolumoje esantys autobusai atrodo turintys per daug lang\u0173, o kai kuri\u0173 objekt\u0173 mastelis tarpusavyje vizualiai prasilenkia.<\/p>\n

Daugiausia klausim\u0173 suk\u0117l\u0117 u\u017era\u0161as vir\u0161 \u201ePorsche\u201c herbo, kuris atrodo ne kaip ai\u0161kus tekstas, o kaip i\u0161plauk\u0119s atsitiktini\u0173 raid\u017ei\u0173 mi\u0161inys. B\u016btent tokie netiksl\u016bs u\u017era\u0161ai yra vienas da\u017eniausi\u0173 po\u017eymi\u0173, kai vaizde buvo naudotas DI.<\/p>\n

Dar viena detal\u0117 supykd\u0117 bendruomen\u0119<\/h2>\n

Diskusijas pakurst\u0117 ir balionas, laikantis platform\u0105 su automobiliu, nes ant jo \u012f\u017ei\u016br\u0117ti keli skirtingi logotipai. Vienas j\u0173, pasak \u017eaid\u0117j\u0173 bendruomen\u0117s, primena \u201eRiot Games\u201c simbolik\u0105, o tai suk\u0117l\u0117 papildom\u0173 klausim\u0173 d\u0117l prek\u0117s \u017eenkl\u0173 naudojimo ir patikros.<\/p>\n

Tokia situacija ypa\u010d jautri, nes \u201eFortnite\u201c ir \u201eUnreal Engine\u201c yra vieni geriausiai atpa\u017e\u012fstam\u0173 vard\u0173 \u017eaidim\u0173 industrijoje, o \u201ePorsche\u201c saugo savo \u012fvaizd\u012f ir preki\u0173 \u017eenklo identitet\u0105. D\u0117l to dalis komentatori\u0173 teigia, kad net ir menkiausi vizualiniai netikslumai oficialioje reklamoje atrodo kaip rimtas aplaidumas.<\/p>\n

Kod\u0117l tai tampa nauja norma<\/h2>\n

Pastaraisiais metais generatyvinio DI naudojimas rinkodaroje spar\u010diai auga, nes leid\u017eia grei\u010diau paruo\u0161ti vizualus ir pigiau testuoti id\u0117jas. Ta\u010diau \u0161i praktika kelia reputacijos rizik\u0173, ypa\u010d kai vaizduose atsiranda klaidingi u\u017era\u0161ai, i\u0161kraipytos formos ar \u012f kitus preki\u0173 \u017eenklus pana\u0161\u016bs simboliai.<\/p>\n

Kol kas vie\u0161ai nepatvirtinta, ar konkretus plakatas i\u0161 ties\u0173 buvo sukurtas DI, ar tik apdorotas jo \u012frankiais. Vis d\u0117lto skandalas parod\u0117, kad auditorija vis da\u017eniau tikrina oficiali\u0105 komunikacij\u0105 iki smulkiausi\u0173 detali\u0173, o klaidos, kurios anks\u010diau praslysdavo nepasteb\u0117tos, dabar akimirksniu tampa vie\u0161\u0173 diskusij\u0173 centru.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eFortnite\u201c ir \u201ePorsche\u201c reklamin\u0117 iliustracija suk\u0117l\u0117 audr\u0105: \u017eaid\u0117jai \u012f\u017evelg\u0117 DI po\u017eymi\u0173, keistus u\u017era\u0161us ir \u012f kit\u0105 \u017eenkl\u0105 pana\u0161\u0173 logotip\u0105.<\/p>\n","protected":false},"author":0,"featured_media":29773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[102,18478,22161,12703,2372,98,178],"miestas":[],"class_list":["post-29772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-dirbtinis-intelektas","tag-epic-games","tag-fortnite","tag-porsche","tag-unreal-engine","tag-zaidimai","tag-zaidimu-industrija"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/29772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=29772"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/29772\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/29773"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=29772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=29772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=29772"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=29772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}