Platformoje \u201eSteam\u201c d\u0117mes\u012f patrauk\u0117 ne\u012fprastas projektas \u201eCongratulations On Your Purchase\u201c, kuris kainuoja apie 850 eur\u0173. Tai suma, prilygstanti naujai \u017eaidim\u0173 konsolei ar net vidutin\u0117s klas\u0117s vaizdo plok\u0161tei, ta\u010diau pats \u017eaidimas pateikiamas kaip socialinis eksperimentas.<\/p>\n
K\u016br\u0117jai \u0161i\u0105 id\u0117j\u0105 pristato kaip ty\u010dia minimalistin\u0119 ir paremt\u0105 ne turiniu, o kaina. \u017daidimo apra\u0161yme pabr\u0117\u017eiama, kad jis n\u0117ra ilgiausias ar sud\u0117tingiausias, o pagrindinis jo i\u0161skirtinumas \u2013 tai, kad beveik niekas jo neturi.<\/p>\n
\u201eNe ilgiausia. Ne sud\u0117tingiausia. Ne pa\u017eangiausia. Tiesiog brangiausia\u201c, \u2013 ra\u0161oma \u017eaidimo apra\u0161yme.<\/p>\n
\u012esigij\u0119s \u017eaidim\u0105 vartotojas patenka \u012f prabangos kupin\u0105 virtual\u0173 pasaul\u012f, kuriame akcentuojamas turto demonstravimas: raudonas kilimas, paparac\u0173 blyksniai, snobi\u0161ka atmosfera. Vis d\u0117lto reali veikla \u010dia beveik nesvarbi, nes pati koncepcija s\u0105moningai ver\u010dia klausti, u\u017e k\u0105 i\u0161 ties\u0173 mokama.<\/p>\n
Pagrindin\u0117 mechanika apsiriboja simboliniu statuso \u017eenklu: \u017eaid\u0117jas gali \u012fra\u0161yti savo slapyvard\u012f \u012f speciali\u0105 sien\u0105, skirt\u0105 pirk\u0117jams. K\u016br\u0117j\u0173 teigimu, \u0161is \u012fra\u0161as matomas visiems, kurie taip pat ry\u017et\u0173si \u012fsigyti \u017eaidim\u0105, tod\u0117l \u012fsigijimas tampa tarsi bilietu \u012f u\u017edar\u0105 klub\u0105.<\/p>\n
Toks sprendimas taikosi \u012f platesn\u0119 skaitmenin\u0117s prabangos tendencij\u0105, kai vert\u0117 kuriama ne funkcionalumu, o retumu ir \u012fvaizd\u017eiu. \u017daidim\u0173 industrijoje jau seniai matyti, kad vartotojai gali mok\u0117ti dideles sumas u\u017e kosmetinius elementus ar kolekcinius daiktus, kurie nesuteikia ap\u010diuopiamos \u017eaidybin\u0117s persvaros, bet leid\u017eia i\u0161siskirti.<\/p>\n
Vis d\u0117lto vie\u0161ai matomi \u201eSteam\u201c aktyvumo rodikliai leid\u017eia manyti, kad \u0161is eksperimentas masinio susidom\u0117jimo nesulauk\u0117. Tokie projektai da\u017eniau tampa diskusij\u0173 objektu apie kainodar\u0105, statuso vartojim\u0105 ir rib\u0105 tarp satyros bei produkto, o ne realia alternatyva tradiciniams \u017eaidimams.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eSteam\u201c atsirado \u017eaidimas, kainuojantis apie 850 eur\u0173, ta\u010diau jo esm\u0117 \u2013 ne turinys, o statuso demonstravimas ir socialinis eksperimentas.<\/p>\n","protected":false},"author":0,"featured_media":36525,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[28044,189,12751,28043,188,98,4383],"miestas":[],"class_list":["post-36524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-congratulations-on-your-purchase","tag-kompiuteriniai-zaidimai","tag-skaitmenine-ekonomika","tag-statuso-simboliai","tag-steam","tag-zaidimai","tag-zaidimu-kainos"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/36524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=36524"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/36524\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/36525"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=36524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=36524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=36524"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=36524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}