\u017daisl\u0173 gamintoja \u201eMattel\u201c pristat\u0117 nauj\u0105 garsenybi\u0173 serijos Barbie l\u0117l\u0119, sukurt\u0105 bendradarbiaujant su JAV atlik\u0117ja ir aktore Miley Cyrus. Bendrov\u0117 teigia, kad \u0161is modelis skirtas \u012fam\u017einti atlik\u0117jos kult\u016brin\u012f p\u0117dsak\u0105 ir jos \u017einut\u0119 apie savirai\u0161kos laisv\u0119.<\/p>\n
Naujoji Barbie kuriama pagal Miley Cyrus \u012fvaizd\u012f i\u0161 muzikinio vaizdo klipo \u201eGolden Burning Sun\u201c. L\u0117l\u0117s dizain\u0105 pareng\u0117 k\u016br\u0117jas Javi Meabe, o aprangoje dominuoja Ala\u00efa \u012fkv\u0117ptas stilius: dirbtin\u0117s odos keln\u0117s, gobtuvas, juodi auk\u0161takulniai ir mikrofonas.<\/p>\n
\u201eBarbie man yra asmenin\u0117 svajon\u0117. Tai dalykas, kurio niekada neperaugsiu, nes ji kei\u010diasi kartu su manimi\u201c, \u2013 ra\u0161\u0117 Miley Cyrus.<\/p>\n
\u0160is leidimas t\u0119sia \u201eMattel\u201c krypt\u012f, kai Barbie vis da\u017eniau pristatoma kaip popkult\u016bros, mados ir muzikos simbolis, o ne tik tradicinis \u017eaislas. Pastaraisiais metais bendrov\u0117 bendradarbiavo su \u012fvairiais atlik\u0117jais ir \u017einomais vardais, taip stiprindama kolekcini\u0173 leidim\u0173 segment\u0105.<\/p>\n
Rinkodaros po\u017ei\u016briu tokios partneryst\u0117s padeda pasiekti kelias auditorijas vienu metu: vaikus, kurie Barbie atranda kaip \u017eaidimo objekt\u0105, ir suaugusius kolekcininkus, kuriems svarbi istorija, dizainas bei riboto leidimo vert\u0117. Po \u201eBarbie\u201c filmo s\u0117km\u0117s prek\u0117s \u017eenklas taip pat i\u0161gyvena nauj\u0105 paklausos bang\u0105, o garsenybi\u0173 serijos leidimai tampa viena i\u0161 strategij\u0173 \u0161\u012f susidom\u0117jim\u0105 i\u0161laikyti.<\/p>\n
\u201eDarau daug dalyk\u0173, bet vienas, kuriuo labiausiai did\u017eiuojuosi, yra muzika. Ir \u0161i mano Barbie tai puikiai atspindi\u201c, \u2013 sak\u0117 Miley Cyrus.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eMattel\u201c pristat\u0117 Miley Cyrus Barbie l\u0117l\u0119: i\u0161skirtinis dizainas, klipo \u012fkv\u0117ptas \u012fvaizdis ir signalas, kaip kei\u010diasi Barbie strategija po popkult\u016bros pakilimo.<\/p>\n","protected":false},"author":0,"featured_media":38365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[29684,29686,18289,29685,1084,1636,29687],"miestas":[],"class_list":["post-38364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultura","tag-barbie","tag-kolekcines-leles","tag-mattel","tag-miley-cyrus","tag-popmuzika","tag-prekes-zenklai","tag-zaislu-pramone"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/38364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=38364"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/38364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/38365"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=38364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=38364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=38364"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=38364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}