{"id":38398,"date":"2026-07-01T17:50:40","date_gmt":"2026-07-01T17:50:40","guid":{"rendered":"https:\/\/cp.snarskis.lt\/index.php\/2026\/07\/01\/buves-sony-vadovas-kerta-be-gailescio-ivardijo-kas-is-tiesu-slypi-uz-zaidimu-politikos\/"},"modified":"2026-07-01T17:50:40","modified_gmt":"2026-07-01T17:50:40","slug":"buves-sony-vadovas-kerta-be-gailescio-ivardijo-kas-is-tiesu-slypi-uz-zaidimu-politikos","status":"publish","type":"post","link":"https:\/\/cp.snarskis.lt\/index.php\/2026\/07\/01\/buves-sony-vadovas-kerta-be-gailescio-ivardijo-kas-is-tiesu-slypi-uz-zaidimu-politikos\/","title":{"rendered":"Buv\u0119s \u201eSony\u201c vadovas kerta be gailes\u010dio: \u012fvardijo, kas i\u0161 ties\u0173 slypi u\u017e \u017eaidim\u0173 politikos"},"content":{"rendered":"<p>Ilgametis \u201eSony\u201c vadovas Shawnas Laydenas vie\u0161ai sukritikavo bendrov\u0117s krypt\u012f ir staigius sprendimus d\u0117l \u017eaidim\u0173 leidimo kitose platformose. Jo teigimu, diskusija apie ekskliuzyvum\u0105 per da\u017enai suvedama vien \u012f peln\u0105, nors strateginis tikslas gali b\u016bti kur kas platesnis.<\/p>\n<p>Pastaraisiais metais \u201ePlayStation\u201c aktyviai pl\u0117t\u0117si \u012f asmenini\u0173 kompiuteri\u0173 rink\u0105, o dalis did\u017ei\u0173j\u0173 \u017eaidim\u0173 po laiko pasirodydavo ir \u201ePC\u201c. \u0160is modelis buvo vertinamas kaip s\u0117kmingas, nes suteik\u0117 papildom\u0173 pajam\u0173 ir prapl\u0117t\u0117 auditorij\u0105 u\u017e konsol\u0117s rib\u0173.<\/p>\n<p>Laydenas atkreip\u0117 d\u0117mes\u012f, kad \u017eaidim\u0173 perk\u0117limas \u012f \u201ePC\u201c neb\u016btinai rei\u0161kia bandym\u0105 priversti \u017emones pirkti \u201ePlayStation\u201c. Jo vertinimu, svarbiau yra pasiekti tuos vartotojus, kurie su konkre\u010diais persona\u017eais ar istorijomis kitaip apskritai nesusidurt\u0173.<\/p>\n<p>\u201eKai savo intelektin\u0119 nuosavyb\u0119 perkeli \u012f filmus, televizij\u0105 ar kitus formatus, tau reikia kuo daugiau \u017emoni\u0173, kurie apskritai \u017eino, kad toks pasaulis ir herojai egzistuoja. Jei kalbi tik su \u201ePlayStation\u201c auditorija, v\u0117liau i\u0161pl\u0117sti tai \u012f kitas medijas tampa labai sunku\u201c, \u2013 sak\u0117 Shawnas Laydenas.<\/p>\n<p>Pasak jo, dalis kritik\u0173 anks\u010diau teig\u0117, kad \u017eaidim\u0173 leidimas \u201ePC\u201c silpnina prek\u0117s \u017eenkl\u0105, ta\u010diau tai galima suvaldyti laiko ekskliuzyvumu. Praktikoje tai rei\u0161kia, kad konsol\u0117s versija pasirodo pirmoji, o \u201ePC\u201c leidimas atkeliauja po met\u0173 ar net pusantr\u0173.<\/p>\n<p>\u201eJeigu \u017emogus laukia 18 m\u0117nesi\u0173, kol \u017eaidimas pasirodys \u201ePC\u201c, tik\u0117tina, kad jis vis tiek neb\u016bt\u0173 pirk\u0119s konsol\u0117s. Tokiu atveju mes bent jau padengiame perk\u0117limo ka\u0161tus ir komandos darb\u0105\u201c, \u2013 teig\u0117 jis.<\/p>\n<p>Rinka \u0161iuo metu juda mi\u0161ri\u0173 strategij\u0173 kryptimi: leid\u0117jai ie\u0161ko balanso tarp i\u0161skirtinumo, prenumerat\u0173 modeli\u0173, paslaug\u0173 tipo \u017eaidim\u0173 ir i\u0161leidimo kelioms platformoms. Tokiame kontekste sprendimai d\u0117l \u201ePlayStation\u201c ekskliuzyvumo tampa ne tik finansiniu, bet ir ilgalaikio prek\u0117s \u017eenklo matomumo klausimu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buv\u0119s \u201eSony\u201c vadovas Shawnas Laydenas paai\u0161kino, kod\u0117l \u017eaidim\u0173 leidimas \u201ePC\u201c gali b\u016bti skirtas ne pelnui, o prek\u0117s \u017eenklo augimui.<\/p>\n","protected":false},"author":0,"featured_media":38399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[29729,189,3293,29728,5663,98,178],"miestas":[],"class_list":["post-38398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-ekskliuzyvumas","tag-kompiuteriniai-zaidimai","tag-playstation","tag-shawnas-laydenas","tag-sony","tag-zaidimai","tag-zaidimu-industrija"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/38398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=38398"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/38398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/38399"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=38398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=38398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=38398"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=38398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}