Pra\u0117jus beveik de\u0161imtme\u010diui nuo \u201ePokemon Go\u201c fenomeno prad\u017eios, \u201eNiantic\u201c Niujorke sureng\u0117 special\u0173 rengin\u012f, tur\u0117jus\u012f priminti legendin\u012f \u017eaidimo anons\u0105 su minia \u017eaid\u0117j\u0173 Times Square. Ta\u010diau \u0161\u012fkart \u012f aik\u0161t\u0119 pateko ne visi norintys, o daugiausia kviestiniai turinio k\u016br\u0117jai ir influenceriai.<\/p>\n
Renginio centre atsid\u016br\u0117 kova su \u201eMega Mewtwo Y\u201c, kuris tokia forma \u017eaidime pasirod\u0117 pirm\u0105 kart\u0105. Pasak \u017eaid\u0117j\u0173 bendruomen\u0117s, pati id\u0117ja \u0161v\u0119sti sukakt\u012f vie\u0161oje, simbolin\u0117je vietoje skamb\u0117jo \u012fsp\u016bdingai, bet \u012fgyvendinimas paliko kart\u0173 poskon\u012f.<\/p>\n
Socialiniuose tinkluose ir forume \u201eReddit\u201c greitai i\u0161plito kritika, kad renginys tapo u\u017edaras ir labiau pana\u0161us \u012f reklamin\u0119 kampanij\u0105 nei \u012f bendruomen\u0117s \u0161vent\u0119. Dalis \u017eaid\u0117j\u0173 pabr\u0117\u017e\u0117, kad \u201ePokemon Go\u201c s\u0117km\u0119 2016 metais suk\u016br\u0117 masinis, visiems atviras dalyvavimas, o ne atrinkti sve\u010diai.<\/p>\n
Ypa\u010d daug diskusij\u0173 suk\u0117l\u0117 prane\u0161imai, kad kviestiniai dalyviai gavo \u201eMaster Ball\u201c ir gal\u0117jo lengviau gauti itin verting\u0105 laimik\u012f. \u017daid\u0117j\u0173 \u017eargonu idealias statistikas turintys \u201epokemonai\u201c vadinami \u201ehundo\u201c, o kai kuriems es\u0105 pavyko gauti ir ypa\u010d ret\u0105 blizgan\u010di\u0105 versij\u0105.<\/p>\n
\u201eTimes Square atitv\u0117rimas ir renginio pavertimas i\u0161skirtinai influencer\u0173 \u0161ou buvo viena labiausiai nuo realyb\u0117s atitr\u016bkusi\u0173 \u0161io \u017eaidimo id\u0117j\u0173\u201c, \u2013 ra\u0161\u0117 vienas bendruomen\u0117s narys.<\/p>\n
Komentatoriai akcentavo ir platesn\u0119 problem\u0105: tokios dovanos parodo, kad leid\u0117jas gali greitai suteikti norimus skaitmeninius daiktus ar s\u0105lygas, kai to reikia rinkodarai. Tai, pasak \u017eaid\u0117j\u0173, ypa\u010d demotyvuoja tuos, kurie met\u0173 metus skiria de\u0161imtis ar \u0161imtus valand\u0173 ret\u0173 ir ideali\u0173 egzempliori\u0173 paie\u0161kai.<\/p>\n
Kita kritikos kryptis susijusi su tendencija \u017eaidimus vis labiau pritaikyti turinio k\u016br\u0117jams, siekiant i\u0161 j\u0173 gauti viral vaizdo \u012fra\u0161us ir trumpus klipus. Dalis bendruomen\u0117s teigia, kad tai kei\u010dia prioritetus: vietoj lygi\u0173 galimybi\u0173 ir \u012ftraukian\u010di\u0173 rengini\u0173 atsiranda privilegijuotos patirtys, kurios didina atotr\u016bk\u012f tarp aktyviausi\u0173 gerb\u0117j\u0173 ir reklamai pasirinkt\u0173 veid\u0173.<\/p>\n
\u201ePokemon Go\u201c 2016 metais tapo viena spar\u010diausiai i\u0161populiar\u0117jusi\u0173 mobili\u0173j\u0173 program\u0117li\u0173 pasaulyje, o jos s\u0117km\u0119 i\u0161 dalies l\u0117m\u0117 papildytos realyb\u0117s id\u0117ja ir jud\u0117jim\u0105 skatinanti \u017eaidimo mechanika, paremta GPS. B\u016btent tod\u0117l masiniai susib\u016brimai parkuose ir aik\u0161t\u0117se daugeliui iki \u0161iol yra svarbiausia \u017eaidimo tapatyb\u0117s dalis.<\/p>\n
Niujorko renginys taip pat siejamas su kitomis reklamin\u0117mis iniciatyvomis, vykusiomis prie\u0161 tai, \u012fskaitant d\u0117mesio sulaukusias detales Japonijoje. Ta\u010diau pagrindin\u0117 \u017einut\u0117, kuri\u0105 garsiai kartoja dalis gerb\u0117j\u0173, paprasta: sukakties proga jie tik\u0117josi atviro renginio visiems, o ne u\u017edaros \u0161vent\u0117s i\u0161rinktiesiems.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eNiantic\u201c sureng\u0117 \u201ePokemon Go\u201c rengin\u012f Times Square, bet \u012fleido daugiausia influencerius: bendruomen\u0117 piktinasi d\u0117l privilegij\u0173 ir u\u017edarumo.<\/p>\n","protected":false},"author":0,"featured_media":39964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[12870,8382,30964,3389,30963,30965,98],"miestas":[],"class_list":["post-39963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-influenceriai","tag-mobilieji-zaidimai","tag-niantic","tag-niujorkas","tag-pokemon-go","tag-times-square","tag-zaidimai"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/39963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=39963"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/39963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/39964"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=39963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=39963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=39963"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=39963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}