Pirm\u0105 kart\u0105 Pasaulio futbolo \u010dempionato finalo metu planuojamas \u201ehalf-time\u201c \u0161ou, kuris vyks \u201eMetLife\u201c stadione Naujajame D\u017eersyje. FIFA \u0161\u012f sprendim\u0105 pristato kaip bandym\u0105 sukurti didesn\u012f regin\u012f ir pritraukti platesn\u0119 auditorij\u0105, \u012fpratusi\u0105 prie amerikieti\u0161k\u0173 sporto rengini\u0173 tradicij\u0173.<\/p>\n
Id\u0117ja i\u0161 karto suskald\u0117 sirgalius: vieni tai mato kaip nat\u016bral\u0173 futbolo rengini\u0173 modern\u0117jim\u0105, kiti kalba apie sporto komercializavim\u0105 ir amerikieti\u0161kos pramog\u0173 kult\u016bros perk\u0117lim\u0105 \u012f futbol\u0105. Pastaraisiais metais pana\u0161ios diskusijos vis da\u017eniau kyla d\u0117l did\u017ei\u0173j\u0173 turnyr\u0173 ceremonij\u0173, r\u0117m\u0117j\u0173 \u012ftakos ir transliacij\u0173 formato.<\/p>\n
Skelbiama, kad \u0161ou kuruoja \u201eColdplay\u201c lyderis Chrisas Martinas, o programoje numatomi Madonna, Shakira, BTS ir Justinas Bieberis. Taip pat \u017eadami pasirodymai ar pasirodym\u0173 intarpai su Tomu Cruise\u2019u, Jennifer Hudson ir Robbie Williamsu.<\/p>\n
Toks atlik\u0117j\u0173 s\u0105ra\u0161as rodo, kad FIFA siekia sukurti tarptautinei auditorijai lengvai atpa\u017e\u012fstam\u0105 popkult\u016bros rengin\u012f. Vis d\u0117lto futbolo gerb\u0117j\u0173 bendruomen\u0117je tai kelia klausim\u0173, ar finalo vakaro d\u0117mesys nesusiskaidys tarp sporto ir pramogos, o pats renginys nepraras tradicinio finalo svarumo.<\/p>\n
Viena garsiausi\u0173 kriti\u0161k\u0173 reakcij\u0173 at\u0117jo i\u0161 grup\u0117s \u201eThe Cure\u201c lyderio Roberto Smitho. Socialiniuose tinkluose jis pasidalijo \u012fra\u0161u, kuriame pa\u0161iep\u0117 FIFA vadov\u0105 Gianni Infantino ir vie\u0161ai i\u0161rei\u0161k\u0117 nepasitenkinim\u0105 naujuoju \u0161ou formatu.<\/p>\n
\u201eAAAAAAAAAAAAAAAAAAGH\u2026 #Breadandcircuses #MUGWANK #pleasejustfuckoff\u201c, \u2013 sak\u0117 Robertas Smithas.<\/p>\n
\u0160alia \u012fra\u0161o minimas ir motyvas \u201eduonos ir \u017eaidim\u0173\u201c, siejamas su id\u0117ja, kad masin\u0117s pramogos gali tapti visuomen\u0117s d\u0117mesio nukreipimo priemone. \u012era\u0161e taip pat panaudotas vaizdas, primenantis NASA fotografij\u0105 \u201ePale Blue Dot\u201c, kuri da\u017enai interpretuojama kaip priminimas apie \u017emonijos ma\u017eum\u0105 visatos masteliu.<\/p>\n
FIFA teigia, kad finalo \u0161ou taip pat siejamas su FIFA Global Citizen Education Fund iniciatyva, kuria planuojama rinkti l\u0117\u0161as \u0161vietimo prieinamumui ir vaik\u0173 galimyb\u0117ms sportuoti pl\u0117sti. Tokia kryptis atitinka pastar\u0173j\u0173 met\u0173 tendencij\u0105 didelius renginius sieti su labdaros ar socialinio poveikio fondais, taip didinant projekto legitimum\u0105.<\/p>\n
Pasaulio futbolo \u010dempionato finalas numatytas sekmadien\u012f, liepos 19 dien\u0105, jame tur\u0117t\u0173 susitikti Ispanija ir Argentina. Nors \u0161ou dar ne\u012fvyko, akivaizdu, kad jis jau tapo atskira naujien\u0173 darbotvarke ir dar labiau a\u0161trina diskusij\u0105 apie tai, kur baigiasi sportas ir prasideda industrin\u0117 pramoga.<\/p>\n","protected":false},"excerpt":{"rendered":"
Pirmasis Pasaulio futbolo \u010dempionato finalo \u201ehalf-time\u201c \u0161ou jau kelia gin\u010dus, o \u201eThe Cure\u201c lyderis Robertas Smithas vie\u0161ai kritikuoja FIFA planus.<\/p>\n","protected":false},"author":0,"featured_media":41115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[31796,3172,28795,31795,11939,10497,31794],"miestas":[],"class_list":["post-41114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kultura","tag-chrisas-martinas","tag-fifa","tag-gianni-infantino","tag-half-time-sou","tag-pasaulio-futbolo-cempionatas","tag-robertas-smithas","tag-the-cure"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/41114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=41114"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/41114\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/41115"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=41114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=41114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=41114"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=41114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}