Vaizdo \u017eaidim\u0173 industrijoje br\u0119sta vienas did\u017eiausi\u0173 pastarojo meto sandori\u0173: \u201eElectronic Arts\u201c gali b\u016bti parduota investuotoj\u0173 konsorciumui u\u017e ma\u017edaug 51 mlrd. eur\u0173. Apie \u0161\u012f plan\u0105 skelbiama po to, kai Europos Komisija, kaip nurodoma, po pirminio vertinimo sandoriui es\u0105 neprie\u0161taravo.<\/p>\n
Potencial\u016bs naujieji savininkai siejami su Saudo Arabijos valstybiniu fondu Public Investment Fund, investicij\u0173 bendrove \u201eSilver Lake\u201c ir fondu \u201eAffinity Partners\u201c. Pastarasis pla\u010diau \u017einomas d\u0117l ry\u0161i\u0173 su Jaredu Kushneriu, JAV prezidento Donaldo Trumpo \u017eentu.<\/p>\n
Jei susitarimas b\u016bt\u0173 u\u017ebaigtas, tai gal\u0117t\u0173 tapti vienu stambiausi\u0173 svertini\u0173 i\u0161pirkim\u0173 pramog\u0173 technologij\u0173 sektoriuje. Toks sandoris taip pat i\u0161ry\u0161kint\u0173 tendencij\u0105, kai dideli fondai siekia \u012fsigyti turinio ir intelektin\u0117s nuosavyb\u0117s portfelius, kurie generuoja stabilias pajamas i\u0161 prenumerat\u0173, mikrotransakcij\u0173 ir licencij\u0173.<\/p>\n
\u201eElectronic Arts\u201c yra viena did\u017eiausi\u0173 \u017eaidim\u0173 leid\u0117j\u0173 pasaulyje, valdanti tokias fran\u0161izes kaip \u201eEA Sports FC\u201c, \u201eThe Sims\u201c, \u201eBattlefield\u201c, \u201eMass Effect\u201c ir \u201eStar Wars Jedi\u201c. Pastaraisiais metais rinka ypa\u010d vertina \u012fmones, kurios turi ilgalaikes serijas ir gali jas nuolat monetizuoti per papildom\u0105 turin\u012f bei gyv\u0173 paslaug\u0173 model\u012f.<\/p>\n
Sandorio kontekstas primena ir ankstesnius rekordinius pirkimus \u017eaidim\u0173 rinkoje, tarp j\u0173 \u201eMicrosoft\u201c \u012fvykdyt\u0105 \u201eActivision Blizzard\u201c \u012fsigijim\u0105. Tokie susijungimai kelia klausim\u0173 d\u0117l konkurencijos, platform\u0173 kontrol\u0117s ir vartotoj\u0173 pasirinkimo, tod\u0117l reguliuotoj\u0173 vertinimai Europoje ir kitose jurisdikcijose paprastai tampa vienu svarbiausi\u0173 etap\u0173.<\/p>\n
Saudo Arabijos Public Investment Fund pastaraisiais metais aktyviai investuoja \u012f tarptautinius projektus, siekdamas diversifikuoti ekonomik\u0105 ir ma\u017einti priklausomyb\u0119 nuo naftos. \u017daidim\u0173 bei esport\u0173 sektorius laikomas perspektyvia kryptimi d\u0117l spar\u010diai augan\u010di\u0173 auditorij\u0173 ir globalios skaitmenini\u0173 pramog\u0173 paklausos.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eElectronic Arts\u201c gali atsidurti nauj\u0173 savinink\u0173 rankose u\u017e apie 51 mlrd. eur\u0173, o Europos Komisijos sprendimas tampa svarbiu sandorio signalu rinkai.<\/p>\n","protected":false},"author":0,"featured_media":41449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[27178,12521,667,32025,32026,98,178],"miestas":[],"class_list":["post-41448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-affinity-partners","tag-electronic-arts","tag-europos-komisija","tag-public-investment-fund","tag-silver-lake","tag-zaidimai","tag-zaidimu-industrija"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/41448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=41448"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/41448\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/41449"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=41448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=41448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=41448"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=41448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}