\u201eAldi\u201c parduotuv\u0117se po \u201eSundae Shoppe\u201c \u017eenklu parduodami ledai ir \u0161aldyti desertai yra vieni populiariausi\u0173 priva\u010di\u0173 etike\u010di\u0173 produkt\u0173. Nors pirk\u0117jai da\u017enai mano, kad tai i\u0161skirtinai \u201eAldi\u201c gaminiai, praktikoje tokius produktus neretai gamina dideli, rinkoje gerai \u017einomi gamintojai.<\/p>\n
Vie\u0161ai prieinami duomenys leid\u017eia sp\u0117ti, kad \u201eSundae Shoppe\u201c gamyba bent dalyje asortimento buvo susijusi su JAV bendrove \u201eFieldbrook Foods\u201c. Tai ypa\u010d i\u0161ry\u0161k\u0117jo 2018 metais, kai dalis \u201eSundae Shoppe\u201c vaisini\u0173 led\u0173 baton\u0117li\u0173 buvo at\u0161aukta d\u0117l galimos listerij\u0173 tar\u0161os rizikos, o prane\u0161imuose buvo minimos tiek \u201eAldi\u201c, tiek \u201eFieldbrook Foods\u201c.<\/p>\n
V\u0117liau \u201eFieldbrook Foods\u201c keit\u0117 savininkus. 2019 metais j\u0105 \u012fsigijo led\u0173 gamintojas \u201eWells Enterprises\u201c, o 2022 metais \u201eWells Enterprises\u201c per\u0117jo \u201eFerrero\u201c grup\u0117s kontrol\u0117n, apie tai paskelbus pa\u010diai bendrovei. \u201eFerrero\u201c \u0161\u012f sandor\u012f pristat\u0117 kaip strategin\u0119 pl\u0117tr\u0105 \u012f led\u0173 segment\u0105, pabr\u0117\u017edama stipr\u0173 turim\u0173 prek\u0117s \u017eenkl\u0173 portfel\u012f.<\/p>\n
Tai nerei\u0161kia, kad visi \u201eSundae Shoppe\u201c produktai vienareik\u0161mi\u0161kai gaminami \u201eFerrero\u201c grup\u0117s valdomose gamyklose ar pagal vien\u0105 recept\u016br\u0105. Vis d\u0117lto nuosavyb\u0117s grandin\u0117 ir at\u0161aukimo dokumentuose matomi pavadinimai leid\u017eia daryti pagr\u012fst\u0105 prielaid\u0105, kad bent dalis \u0161io privataus \u017eenklo led\u0173 gal\u0117jo b\u016bti gaminama per \u201eFerrero\u201c grup\u0117s valdom\u0105 infrastrukt\u016br\u0105.<\/p>\n
Pirk\u0117j\u0173 atsiliepimai apie \u201eSundae Shoppe\u201c n\u0117ra vienodi. Vieni vartotojai giria kainos ir kokyb\u0117s santyk\u012f bei teigia, kad kai kurie skoniai gali konkuruoti su brangesniais desertais, kiti atkreipia d\u0117mes\u012f \u012f nevienod\u0105 tekst\u016br\u0105 ar ne tok\u012f ry\u0161k\u0173 skon\u012f, kaip tikimasi i\u0161 auk\u0161\u010diausios klas\u0117s led\u0173. Toks skirtumas da\u017enai b\u016bdingas priva\u010di\u0173 etike\u010di\u0173 asortimentui, kai skirtingus produktus gali tiekti skirtingi gamintojai, o recept\u016bros gali b\u016bti pritaikomos konkre\u010diai kainai.<\/p>\n
Ma\u017emenin\u0117s prekybos ekspertai pabr\u0117\u017eia, kad priva\u010di\u0173 etike\u010di\u0173 strategija leid\u017eia tinklams si\u016blyti ma\u017eesn\u0119 kain\u0105 d\u0117l paprastesn\u0117s pakuot\u0117s, ma\u017eesni\u0173 rinkodaros ka\u0161t\u0173 ir dideli\u0173 gamybos apim\u010di\u0173. \u201eAldi\u201c modelis ypa\u010d remiasi ribotu asortimentu ir nuosekliu tiekimu, tod\u0117l gamintoj\u0173 grandin\u0117je neretai atsiduria didel\u0117s tarptautin\u0117s maisto pramon\u0117s grup\u0117s.<\/p>\n
Norint tiksliau suprasti, kas pagamino konkret\u0173 \u201eSundae Shoppe\u201c led\u0173 indel\u012f ar baton\u0117l\u012f, verta pasi\u017ei\u016br\u0117ti etiket\u0119. Skirtingose rinkose ir skirtingose produkt\u0173 kategorijose gamintojas gali skirtis, o nurodymas ant pakuot\u0117s da\u017enai yra patikimiausias orientyras, kai oficialiai prek\u0117s \u017eenklas priklauso prekybos tinklui.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eAldi\u201c \u201eSundae Shoppe\u201c led\u0173 kilm\u0117 n\u0117ra akivaizdi, ta\u010diau at\u0161aukim\u0173 ir \u012fsigijim\u0173 grandin\u0117 leid\u017eia sp\u0117ti ry\u0161\u012f su \u201eFerrero\u201c grupe.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[33113,33115,33117,400,33118,33114,33116],"miestas":[],"class_list":["post-42899","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-aldi","tag-ferrero","tag-fieldbrook-foods","tag-ledai","tag-privatus-prekes-zenklai","tag-sundae-shoppe","tag-wells-enterprises"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/42899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=42899"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/42899\/revisions"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=42899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=42899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=42899"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=42899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}