\u201eSony\u201c toliau nuosekliai stumia \u201ePlayStation\u201c ekosistem\u0105 link skaitmeninio platinimo, o tai kelia dvi prie\u0161ingas baimes: kad \u017eaidimai brangs ir pirk\u0117jai tur\u0117s ma\u017eiau realios nuosavyb\u0117s. Kartu vis da\u017eniau keliama ir kita hipotez\u0117 \u2013 kad atsisakius fizini\u0173 disk\u0173 skaitmenin\u0117s kainos gal\u0117t\u0173 tapti lankstesn\u0117s ir net ma\u017e\u0117ti.<\/p>\n
\u0160i\u0105 mint\u012f vie\u0161oje diskusijoje stiprino buv\u0119s \u201eSquare Enix\u201c vadovas Jacobas Navokas, teig\u0119s, jog fizin\u0117s ma\u017emenos \u012ftaka ilg\u0105 laik\u0105 veik\u0117 kaip kain\u0173 inkaras. Jo logika paprasta: kai kainodara nebepriri\u0161ta prie tradicin\u0117s prekybos, platformos gali da\u017eniau taikyti dinamin\u012f kain\u0173 nustatym\u0105, o akcij\u0173 spektras i\u0161siple\u010dia.<\/p>\n
\u201eKai fiziniai diskai nebesulaikys skaitmenini\u0173 kain\u0173, matysime daugiau i\u0161pardavim\u0173 ir dinamin\u0119 kainodar\u0105, pana\u0161i\u0105 \u012f \u201eSteam\u201c, nes leid\u0117jai stipriau konkuruos tarpusavyje\u201c, \u2013 sak\u0117 Jacobas Navokas.<\/p>\n
Kompiuteri\u0173 rinkoje tai i\u0161ties matoma: \u201eSteam\u201c reguliariai vyksta sezonin\u0117s akcijos, o net dideli\u0173 biud\u017eet\u0173 \u017eaidimai neretai gana greitai atpinga. Be to, pirkimo tendencijos da\u017enai rodo, kad seni hitai per akcijas v\u0117l gr\u012f\u017eta \u012f topus, taip prailgindami \u017eaidimo komercin\u012f gyvavimo laik\u0105.<\/p>\n
Vis d\u0117lto \u201ePlayStation\u201c situacija esmingai skiriasi nuo kompiuteri\u0173. Konsol\u0117se pirk\u0117jas da\u017eniausiai yra u\u017edaroje ekosistemoje, kur realios keli\u0173 parduotuvi\u0173 konkurencijos n\u0117ra, tod\u0117l leid\u0117jai gali ma\u017eiau jausti spaudim\u0105 ma\u017einti kainas vien tam, kad i\u0161likt\u0173 matomi.<\/p>\n
Dar viena prie\u017eastis skepti\u0161kai vertinti automatin\u012f atpigim\u0105 \u2013 pastar\u0173j\u0173 met\u0173 kain\u0173 kryptis naujiems \u017eaidimams. Dalis leid\u0117j\u0173 pereina prie auk\u0161tesni\u0173 startini\u0173 kain\u0173, o skaitmeninis platinimas savaime nerei\u0161kia, kad sutaupymai bus perduoti pirk\u0117jui, ypa\u010d jei paklausa didel\u0117.<\/p>\n
Prakti\u0161kiausia prognoz\u0117 \u0161iandien \u2013 ne vienakryptis kain\u0173 kritimas, o didesn\u0117 kain\u0173 sklaida. Tik\u0117tina, kad daug\u0117s trumpalaiki\u0173 nuolaid\u0173, personalizuot\u0173 pasi\u016blym\u0173 prenumeratoriams, ta\u010diau ry\u0161kus nauj\u0173 \u017eaidim\u0173 pigimas be konkurencijos \u201ePlayStation\u201c parduotuv\u0117je i\u0161lieka ma\u017eai tik\u0117tinas.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eSony\u201c stumia \u201ePlayStation\u201c \u012f skaitmenin\u0119 er\u0105: ar tai atne\u0161 pigesnius \u017eaidimus, ar dar labiau i\u0161augins kainas ir apribos nuosavyb\u0119?<\/p>\n","protected":false},"author":0,"featured_media":46304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[3293,31394,5664,5663,188,98,4383],"miestas":[],"class_list":["post-46303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-playstation","tag-ps-store","tag-skaitmeniniai-zaidimai","tag-sony","tag-steam","tag-zaidimai","tag-zaidimu-kainos"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/46303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=46303"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/46303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/46304"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=46303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=46303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=46303"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=46303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}