{"id":52711,"date":"2026-09-08T17:50:45","date_gmt":"2026-09-08T17:50:45","guid":{"rendered":"https:\/\/cp.snarskis.lt\/index.php\/2026\/09\/08\/riot-games-zluges-2xko-nebuvo-klaida-stai-kodel-net-grazina-pinigus-zaidejams\/"},"modified":"2026-09-08T17:50:45","modified_gmt":"2026-09-08T17:50:45","slug":"riot-games-zluges-2xko-nebuvo-klaida-stai-kodel-net-grazina-pinigus-zaidejams","status":"publish","type":"post","link":"https:\/\/cp.snarskis.lt\/index.php\/2026\/09\/08\/riot-games-zluges-2xko-nebuvo-klaida-stai-kodel-net-grazina-pinigus-zaidejams\/","title":{"rendered":"\u201eRiot Games\u201c: \u017elug\u0119s 2XKO nebuvo klaida \u2013 \u0161tai kod\u0117l net gr\u0105\u017eina pinigus \u017eaid\u0117jams"},"content":{"rendered":"<p>\u201eRiot Games\u201c prane\u0161\u0117, kad po \u0161i\u0173 met\u0173 nutrauks kovos \u017eaidimo 2XKO palaikym\u0105 ir gr\u0105\u017eins pinigus visiems, kurie \u017eaidime sp\u0117jo i\u0161leisti l\u0117\u0161\u0173. Bendrov\u0117 pripa\u017e\u012fsta, kad projektas nepasiek\u0117 tokio komercinio lygio, kuris leist\u0173 jo pajamomis padengti tolesn\u0117s pl\u0117tros ir komandos ka\u0161tus.<\/p>\n<p>\u0160i\u0105 \u017einut\u0119 v\u0117liau PAX West renginyje pakartojo vienas \u201eRiot Games\u201c \u012fk\u016br\u0117j\u0173 Marcas Merrillas, pabr\u0117\u017e\u0119s, kad 2XKO jis nevadint\u0173 klaida. Pasak jo, kompanija mat\u0117 real\u0173 potencial\u0105 ir band\u0117 j\u012f \u012fgyvendinti, net jei galutinis rezultatas finansi\u0161kai nepasiteisino.<\/p>\n<p>\u201eAplink var\u017eybin\u0119 scen\u0105 yra daug galimybi\u0173, o nemokamo \u017eaidimo modelis ir League pasaulis atrod\u0117 patraukl\u016bs tiek esamiems \u017eaid\u0117jams, tiek kovos \u017eaidim\u0173 bendruomenei\u201c, \u2013 sak\u0117 Marcas Merrillas.<\/p>\n<p>\u201eRiot Games\u201c argumentuoja, kad k\u016br\u0117jai s\u0105moningai \u0117m\u0117si rizikos: \u017eaidimas buvo kuriamas kaip nemokamas, orientuotas \u012f ilgesn\u012f gyvavimo cikl\u0105, o pats kovos modelis i\u0161siskyr\u0117 komandini\u0173 dvikov\u0173 sistema. Tokie sprendimai teori\u0161kai gali pad\u0117ti auginti bendruomen\u0119, ta\u010diau praktikoje reikalauja didel\u0117s \u017eaid\u0117j\u0173 mas\u0117s ir nuolatini\u0173 investicij\u0173 \u012f turin\u012f.<\/p>\n<p>Marcas Merrillas i\u0161skyr\u0117 esmin\u0119 \u0161iuolaikini\u0173 \u017eaidim\u0173 paslaug\u0173 problem\u0105: net ir geras produktas gali nepasiekti kritin\u0117s mas\u0117s, nes konkurencija vyksta ne tik tarp \u017eaidim\u0173. Pasak jo, d\u0117mes\u012f tenka dalintis su mil\u017eini\u0161ku nauj\u0173 leidini\u0173 srautu, socialini\u0173 tinkl\u0173 turiniu ir vaizdo platformomis.<\/p>\n<p>\u201eMes kovojame d\u0117l \u017emoni\u0173 d\u0117mesio ir laiko, o kartel\u0117 yra labai auk\u0161tai: reikia daug dalyk\u0173 padaryti nepriekai\u0161tingai, kad susiformuot\u0173 bendruomen\u0117 ir projektas ilgainiui tapt\u0173 savaranki\u0161kas. Deja, 2XKO to pasiekti nepavyko\u201c, \u2013 sak\u0117 Marcas Merrillas.<\/p>\n<p>Nors 2XKO u\u017edarymas yra sm\u016bgis daliai kovos \u017eaidim\u0173 bendruomen\u0117s, \u201eRiot Games\u201c tikina neketinanti stabdyti kit\u0173 ambicing\u0173 iniciatyv\u0173. Pastaraisiais metais rinkoje ry\u0161k\u0117ja tendencija, kad vis daugiau studij\u0173 per\u017ei\u016bri \u017eaidim\u0173 paslaug\u0173 strategijas, nes augan\u010dios k\u016brimo ir rinkodaros s\u0105naudos bei vartotoj\u0173 d\u0117mesio fragmentacija daro ilgalaik\u012f i\u0161laikym\u0105 vis brangesn\u012f.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eRiot Games\u201c nutraukia 2XKO palaikym\u0105 ir gr\u0105\u017eina pinigus pirkusiems \u017eaid\u0117jams, o \u012fk\u016br\u0117jas Marcas Merrillas ai\u0161kina, kod\u0117l projektas nebuvo klaida.<\/p>\n","protected":false},"author":0,"featured_media":52712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[37059,20389,40785,40786,20408,98,24419],"miestas":[],"class_list":["post-52711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-2xko","tag-free-to-play","tag-marcas-merrillas","tag-pax-west","tag-riot-games","tag-zaidimai","tag-zaidimai-paslaugos"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/52711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=52711"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/52711\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/52712"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=52711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=52711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=52711"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=52711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}