\u201eMicrosoft\u201c \u017eaidim\u0173 padalinys \u201eMicrosoft Gaming\u201c t\u0119sia restrukt\u016brizacij\u0105, kuri pastaraisiais m\u0117nesiais paliet\u0117 ir \u201eXbox\u201c komand\u0105. Bendrov\u0117 siekia ma\u017einti ka\u0161tus, supaprastinti valdym\u0105 ir didinti pelningum\u0105, o tai da\u017enai rei\u0161kia ir etat\u0173 ma\u017einim\u0105 bei projekt\u0173 per\u017ei\u016br\u0105.<\/p>\n
Tokiame kontekste \u201eXbox\u201c strategijoje vis daugiau d\u0117mesio skiriama ne pa\u010diam konsol\u0117s pardavim\u0173 mastui, o turiniui ir paslaugoms. Rinkoje ry\u0161k\u0117ja tendencija, kad did\u017eiausi\u0105 vert\u0119 kuria ilgalaik\u0117s fran\u0161iz\u0117s, kurios generuoja pajamas per kelis kanalus: \u017eaidimus, papildom\u0105 turin\u012f, prenumeratas ir licencijas.<\/p>\n
\u201eMicrosoft Gaming\u201c valdo stipri\u0173 serij\u0173 portfel\u012f, tarp j\u0173 \u201eHalo\u201c, \u201eGears of War\u201c, \u201eForza Horizon\u201c, \u201eMinecraft\u201c ir \u201eFable\u201c. Po \u201eActivision Blizzard\u201c \u012fsigijimo \u0161\u012f s\u0105ra\u0161\u0105 papild\u0117 tokie vardai kaip \u201eCall of Duty\u201c, \u201eDiablo\u201c ir \u201eWorld of Warcraft\u201c, dar labiau sustiprin\u0119 bendrov\u0117s pozicijas.<\/p>\n
Naujoji \u201eMicrosoft Gaming\u201c vadov\u0117 Asha Sharma darbuotojams pabr\u0117\u017e\u0117, kad \u0161ios fran\u0161iz\u0117s ir toliau liks veiklos pamatas. Kartu ji nurod\u0117 tiksl\u0105 esamus preki\u0173 \u017eenklus paversti globaliomis serijomis, kuri\u0173 vert\u0117 matuojama milijardais eur\u0173, o ne vien vienkartiniais pardavimais.<\/p>\n
Pasak A. Sharma, vien remtis praeities s\u0117kme neu\u017etenka, tod\u0117l b\u016btina kurti ir visi\u0161kai naujus intelektin\u0117s nuosavyb\u0117s projektus. Tai atspindi platesn\u0119 industrijos realyb\u0119: auditorijos \u012fpro\u010diai kei\u010diasi, auga konkurencija, o dideli biud\u017eetai ver\u010dia leid\u0117jus ie\u0161koti ilgalaikio augimo, o ne trumpalaikio efekto.<\/p>\n
\u201eNei\u0161liksime, jei tik atkursime praeit\u012f. Turime rasti nauj\u0173 b\u016bd\u0173 ir tur\u0117ti dr\u0105sos su naujomis serijomis pasiekti naujas auditorijas\u201c, \u2013 sak\u0117 Asha Sharma.<\/p>\n
Vadov\u0117 taip pat i\u0161skyr\u0117 projekto \u201eHelix\u201c svarb\u0105, kuris \u012fvardijamas kaip nauja \u012frengini\u0173 \u0161eima, turinti \u017eym\u0117ti kit\u0105 etap\u0105 po \u201eXbox Series X\u201c ir \u201eXbox Series S\u201c. Anot jos, naujos kartos programin\u0117 platforma jau atrodo brand\u017eiai, o komanda yra nusiteikusi optimisti\u0161kai.<\/p>\n
\u201eOperacin\u0117 sistema jau atrodo tikrai gerai, ir mes d\u0117l to labai d\u017eiaugiam\u0117s\u201c, \u2013 teig\u0117 Asha Sharma.<\/p>\n
Kol kas neatskleid\u017eiama, kokius konkre\u010dius \u012frenginius apimt\u0173 \u201eHelix\u201c, ta\u010diau rinkoje vis garsiau kalbama apie platesn\u0119 \u201eXbox\u201c aparatin\u0117s \u012frangos krypt\u012f. \u0160alia tradicin\u0117s konsol\u0117s vis da\u017eniau minima ir ne\u0161iojamo \u012frenginio id\u0117ja, kuri leist\u0173 \u201eMicrosoft\u201c labiau konkuruoti d\u0117l mobiliai \u017eaid\u017eian\u010di\u0173 vartotoj\u0173 laiko.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eMicrosoft\u201c t\u0119sia \u201eXbox\u201c pertvark\u0105: po atleidim\u0173 \u017eadama kurti milijardines fran\u0161izes, naujas serijas ir ruo\u0161tis \u201eHelix\u201c \u012frengini\u0173 kartai.<\/p>\n","protected":false},"author":0,"featured_media":61780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[21605,3284,8343,1091,3283,3282,98],"miestas":[],"class_list":["post-61779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-activision-blizzard","tag-asha-sharma","tag-call-of-duty","tag-microsoft","tag-microsoft-gaming","tag-xbox","tag-zaidimai"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/61779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=61779"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/61779\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/61780"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=61779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=61779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=61779"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=61779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}