\u017daidim\u0173 serija \u201eCall of Duty\u201c per kiek daugiau nei du de\u0161imtme\u010dius tapo viena pelningiausi\u0173 pramog\u0173 industrijos fran\u0161izi\u0173. \u201eMicrosoft\u201c \u017eaidim\u0173 padalinio vadov\u0117 Asha Sharma prane\u0161\u0117, kad bendros serijos pajamos jau perkop\u0117 40 mlrd. JAV doleri\u0173 rib\u0105, tai yra apie 37 mlrd. eur\u0173.<\/p>\n
\u0160is skai\u010dius apima vis\u0173 iki \u0161iol i\u0161leist\u0173 serijos dali\u0173 komercinius rezultatus ir parodo, kad prek\u0117s \u017eenklas i\u0161lieka itin stiprus net tada, kai bendruomen\u0117s nuotaikos d\u0117l atskir\u0173 leidim\u0173 svyruoja. Pastaraisiais metais dalis \u017eaid\u0117j\u0173 ir kritik\u0173 vie\u0161ai kalb\u0117jo apie k\u016brybin\u012f nuovarg\u012f, ta\u010diau finansiniai rodikliai signalizuoja, kad auditorija vis dar mil\u017eini\u0161ka.<\/p>\n
\u201eNe\u012ftik\u0117tinas pasiekimas. Sveikinimai \u201eActivision\u201c komandai. O \u017eaid\u0117jams a\u010di\u016b, kad esate su mumis\u201c, \u2013 sak\u0117 Asha Sharma.<\/p>\n
Naujausia serijos dalis \u201eCall of Duty: Modern Warfare 4\u201c daliai gerb\u0117j\u0173 tapo \u017eenklu, kad k\u016br\u0117jai gr\u012f\u017eta prie stipresnio naratyvo ir ai\u0161kesn\u0117s k\u016brybin\u0117s krypties. Straipsnyje teigiama, kad \u0161\u012f kart\u0105 daugiau d\u0117mesio sulauk\u0117 siu\u017eetin\u0117 kampanija ir atmosferos k\u016brimas, o tai da\u017enai laikoma vienu svarbiausi\u0173 b\u016bd\u0173 atgaivinti ilgai besit\u0119sian\u010dias fran\u0161izes.<\/p>\n
\u017daid\u0117j\u0173 aktyvumas taip pat rodo i\u0161augus\u012f susidom\u0117jim\u0105: \u201eSteam\u201c platformoje vienu metu buvo fiksuota daugiau nei 220 000 prisijungusi\u0173 \u017eaid\u0117j\u0173. Tokie vienalaikio aktyvumo rodikliai da\u017enai naudojami kaip greita nuotaik\u0173 rinkoje indikacija, nors jie neatspindi visos auditorijos, nes didel\u0117 dalis \u017eaid\u0117j\u0173 renkasi ir konsoles ar kitus kompiuterini\u0173 \u017eaidim\u0173 paleidimo kanalus.<\/p>\n
\u201eCall of Duty\u201c s\u0117km\u0117s kontekstas glaud\u017eiai siejamas ir su \u201eMicrosoft\u201c strategija po \u201eActivision Blizzard\u201c \u012fsigijimo. Bendrov\u0117 vis da\u017eniau pabr\u0117\u017eia did\u017eiausi\u0173 prek\u0117s \u017eenkl\u0173 vert\u0119, siekdama ilgiau i\u0161laikyti \u017eaid\u0117jus ekosistemoje, pl\u0117sti prenumerat\u0173 pasi\u016bl\u0105 ir gerinti turinio pasiekiamum\u0105 skirtingose platformose.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u201eCall of Duty\u201c bendrai sugeneravo apie 37 mlrd. eur\u0173 pajam\u0173, o \u201eMicrosoft\u201c vadov\u0117 tai vadina svarbiu l\u016b\u017eiu serijai ir gerb\u0117jams.<\/p>\n","protected":false},"author":0,"featured_media":65579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[8345,8343,1091,3283,23042,188,98],"miestas":[],"class_list":["post-65578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-activision","tag-call-of-duty","tag-microsoft","tag-microsoft-gaming","tag-modern-warfare-4","tag-steam","tag-zaidimai"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/65578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=65578"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/65578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/65579"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=65578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=65578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=65578"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=65578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}