{"id":66199,"date":"2026-10-29T17:48:41","date_gmt":"2026-10-29T17:48:41","guid":{"rendered":"https:\/\/cp.snarskis.lt\/index.php\/2026\/10\/29\/mcdonalds-ir-lenovo-sukure-netiketa-naujove-myse-is-happy-meal-zaislu\/"},"modified":"2026-10-29T17:48:41","modified_gmt":"2026-10-29T17:48:41","slug":"mcdonalds-ir-lenovo-sukure-netiketa-naujove-myse-is-happy-meal-zaislu","status":"publish","type":"post","link":"https:\/\/cp.snarskis.lt\/index.php\/2026\/10\/29\/mcdonalds-ir-lenovo-sukure-netiketa-naujove-myse-is-happy-meal-zaislu\/","title":{"rendered":"\u201eMcDonald’s\u201c ir \u201eLenovo\u201c suk\u016br\u0117 netik\u0117t\u0105 naujov\u0119: my\u0161\u0117 i\u0161 \u201eHappy Meal\u201c \u017eaisl\u0173"},"content":{"rendered":"

\u201eMcDonald’s\u201c Kinijoje kartu su \u201eLenovo\u201c pristat\u0117 ne\u012fprast\u0105 kompiuterio aksesuar\u0105 \u2013 belaid\u0119 pel\u0119, kuri atrodo kaip ikonin\u0117 raudona bulvy\u010di\u0173 pakuot\u0117. Projektas greitai i\u0161plito socialiniuose tinkluose, o ribotas kiekis dar labiau pakurst\u0117 susidom\u0117jim\u0105.<\/p>\n

\u012erenginys pavadintas \u201eFry Mark\u201c ir i\u0161 pirmo \u017evilgsnio primena ma\u017e\u0105 d\u0117\u017eut\u0119 su bulvyt\u0117mis: vir\u0161us suformuotas taip, kad imituot\u0173 i\u0161 pakuot\u0117s ky\u0161an\u010dias bulvytes, o korpusas i\u0161laiko atpa\u017e\u012fstam\u0105 raudonai gelton\u0105 stilistik\u0105. Vis d\u0117lto tai ne suvenyras, o pilnai veikianti pel\u0117 kasdieniam darbui.<\/p>\n

Did\u017eiausia naujienos dalis \u2013 med\u017eiagos, i\u0161 kuri\u0173 pagamintas korpusas. Skelbiama, kad apie 60 proc. plastiko sudaro perdirbtos \u201eHappy Meal\u201c \u017eaisl\u0173 detal\u0117s, surinktos ir paruo\u0161tos pakartotiniam panaudojimui.<\/p>\n

\u0160is sumanymas siejamas su \u201eMcDonald’s\u201c Kinijoje 2021 metais prad\u0117ta iniciatyva \u201eReimagine Good Things\u201c, kurios tikslas \u2013 suteikti antr\u0105 gyvenim\u0105 plastiko gaminiams ir ma\u017einti vienkartini\u0173 med\u017eiag\u0173 p\u0117dsak\u0105. Anks\u010diau i\u0161 perdirbt\u0173 med\u017eiag\u0173 buvo gaminami \u012fvair\u016bs kasdieniai daiktai, \u012fskaitant pad\u0117klus, vazonus ar darbuotoj\u0173 aprangos elementus.<\/p>\n

\u201eFry Mark\u201c palaiko kelis prisijungimo b\u016bdus: \u201eBluetooth\u201c, 2,4 GHz ry\u0161\u012f su USB imtuvu ir laidin\u012f ry\u0161\u012f per USB-C. \u012erenginyje naudojamas \u012fkraunamas 380 mAh akumuliatorius, \u012fdiegti tyliau veikiantys mygtukai, taip pat numatyta trij\u0173 lygi\u0173 DPI jautrumo reguliacija, kad pel\u0119 b\u016bt\u0173 galima prisitaikyti pagal \u012fpro\u010dius.<\/p>\n

Pel\u0117 buvo i\u0161leista itin ribotu tira\u017eu \u2013 pagaminta 4 000 vienet\u0173. Prekyba vyko tik Kinijoje, o \u012fsigyti buvo galima per \u201eMcDonald’s\u201c program\u0117l\u0119 ir \u201eWeChat\u201c kanalus, kiekvienam pirk\u0117jui leid\u017eiant u\u017esakyti iki dviej\u0173 vienet\u0173.<\/p>\n

Kaina siek\u0117 apie 13 eur\u0173, ta\u010diau pirkimui papildomai buvo reikalingi lojalumo programos ta\u0161kai. Ribota pasi\u016bla l\u0117m\u0117, kad visa partija buvo greitai i\u0161pirkta, o \u201eMcDonald’s\u201c kol kas nepatvirtino, ar \u201eFry Mark\u201c pasirodys kitose rinkose.<\/p>\n

Toks leidimas taikliai atspindi pastar\u0173j\u0173 met\u0173 tendencij\u0105, kai preki\u0173 \u017eenklai kuria riboto tira\u017eo, kolekcionuojamus technologinius daiktus ir juos sieja su tvarumo istorijomis. Praktikoje tai tampa ir rinkodaros \u012frankiu, ir bandymu parodyti, kad perdirbimas gali virsti realiai naudojamu produktu, o ne tik deklaracija.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eMcDonald’s\u201c ir \u201eLenovo\u201c Kinijoje pristat\u0117 belaid\u0119 pel\u0119 \u201eFry Mark\u201c, pagamint\u0105 i\u0161 perdirbt\u0173 \u201eHappy Meal\u201c \u017eaisl\u0173 plastiko \u2013 tira\u017eas tik 4 000 vnt.<\/p>\n","protected":false},"author":0,"featured_media":66200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[35173,50976,8386,14562,8384,2134,98],"miestas":[],"class_list":["post-66199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologijos","tag-belaides-peles","tag-fry-mark","tag-happy-meal","tag-lenovo","tag-mcdonalds","tag-perdirbimas","tag-zaidimai"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/66199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=66199"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/66199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media\/66200"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=66199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=66199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=66199"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=66199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}