{"id":67568,"date":"2026-11-02T22:57:28","date_gmt":"2026-11-02T22:57:28","guid":{"rendered":"https:\/\/cp.snarskis.lt\/index.php\/2026\/11\/02\/tyrimas-59-proc-lenku-mieliau-rinktusi-norima-daikta-is-antru-ranku-nei-atsitiktine-naujiena\/"},"modified":"2026-11-02T22:57:28","modified_gmt":"2026-11-02T22:57:28","slug":"tyrimas-59-proc-lenku-mieliau-rinktusi-norima-daikta-is-antru-ranku-nei-atsitiktine-naujiena","status":"publish","type":"post","link":"https:\/\/cp.snarskis.lt\/index.php\/2026\/11\/02\/tyrimas-59-proc-lenku-mieliau-rinktusi-norima-daikta-is-antru-ranku-nei-atsitiktine-naujiena\/","title":{"rendered":"Tyrimas: 59 proc. lenk\u0173 mieliau rinkt\u0173si norim\u0105 daikt\u0105 i\u0161 antr\u0173 rank\u0173 nei atsitiktin\u0119 naujien\u0105"},"content":{"rendered":"

Rasti dovan\u0105, kuri \u017emog\u0173 i\u0161 ties\u0173 nud\u017eiugint\u0173, neretai sunkiau, nei atrodo. Nors parduotuv\u0117se gausu nauj\u0173 ir brangi\u0173 pasirinkim\u0173, vis daugiau \u017emoni\u0173, pasirodo, labiau vertina ne kain\u0105, o tai, kiek dovana \u201epataiko\u201c \u012f j\u0173 norus.<\/p>\n

Tai rodo \u201eVinted\u201c u\u017esakymu atliktas vartotoj\u0173 tyrimas, kur\u012f 2026 met\u0173 spal\u012f Lenkijoje vykd\u0117 \u201eYouGov\u201c. Jo rezultatai atskleid\u017eia paprast\u0105 \u017eini\u0105: daugeliui kur kas svarbiau gauti tai, ko i\u0161 tikr\u0173j\u0173 nori, net jei tai b\u016bt\u0173 daiktas i\u0161 antr\u0173 rank\u0173.<\/p>\n

Pagal tyrim\u0105, 59 proc. apklaust\u0173 lenk\u0173 mieliau gaut\u0173 naudot\u0105, bet trok\u0161tam\u0105 ar j\u0173 skoniui tinkant\u012f daikt\u0105, nei nauj\u0105, ta\u010diau atsitiktin\u0119 dovan\u0105. Kitaip tariant, \u201enauja\u201c n\u0117ra lygu \u201egeresn\u0117\u201c \u2013 jei dovana neapgalvota.<\/p>\n

Tyrimo duomenimis, 55 proc. respondent\u0173 didesn\u012f \u012fsp\u016bd\u012f daryt\u0173 pats pastangos faktas \u2013 jei \u017emogus \u012fd\u0117jo papildomo darbo ie\u0161kodamas tinkamos dovanos, net jei ji b\u016bt\u0173 naudota. Tai i\u0161ry\u0161kina tendencij\u0105, kad d\u0117mesys ir asmeni\u0161kumas gali nusverti naujumo kriterij\u0173.<\/p>\n

Netinkamos dovanos palieka kart\u0117l\u012f<\/h2>\n

Tyrimas rodo ir kit\u0105, ma\u017eiau maloni\u0105 pus\u0119: prastai parinktos dovanos kartais tampa santyki\u0173 termometru. Beveik 4 i\u0161 10 apklaust\u0173j\u0173 (39 proc.) teig\u0117, kad gav\u0119 nepatikusi\u0105 dovan\u0105 \u0117m\u0117 svarstyti, kaip gerai juos i\u0161 ties\u0173 pa\u017e\u012fsta dovanotojas.<\/p>\n

Dar 30 proc. respondent\u0173 prisipa\u017eino, kad yra gail\u0117j\u0119si patys padovanoj\u0119 ma\u017eiau asmeni\u0161k\u0105, \u201eatsitiktin\u012f\u201c daikt\u0105. Tai signalas, jog dovanos tema da\u017enai susijusi ne tik su daiktu, bet ir su \u017einute, kuri\u0105 jis perduoda.<\/p>\n

Kod\u0117l antr\u0173 rank\u0173 dovanos kai kam patrauklesn\u0117s<\/h2>\n

Vienas ry\u0161kesni\u0173 tyrimo akcent\u0173 \u2013 emocin\u0117 vert\u0117 ir nostalgija. Apklausos duomenimis, 83 proc. \u017emoni\u0173, vaikyst\u0117je svajojusi\u0173 apie konkre\u010di\u0105 dovan\u0105, bet jos taip ir negavusi\u0173, \u0161iandien mielai priimt\u0173 toki\u0105 svajoni\u0173 dovan\u0105 i\u0161 antr\u0173 rank\u0173.<\/p>\n

Taip pat pa\u017eymima, kad beveik ketvirtadalis respondent\u0173 labiau linkt\u0173 rinktis naudot\u0105 daikt\u0105, jei jis b\u016bt\u0173 unikalus, ne\u012fprastas, retas arba \u201evinta\u017einis\u201c. O 29 proc. labiausiai vertina galimyb\u0119 gauti b\u016btent tai, ko pra\u0161\u0117 ar ko i\u0161 ties\u0173 nor\u0117jo.<\/p>\n

Kiek lenkai planuoja i\u0161leisti dovanoms 2026 metais<\/h2>\n

Tyrimas paliet\u0117 ir biud\u017eeto klausim\u0105. Skai\u010diuojama, kad 2026 met\u0173 lapkrit\u012f ir gruod\u012f lenkai dovanoms planuoja skirti vidutini\u0161kai 173 zlotus vienam \u017emogui.<\/p>\n

Daugiau nei pus\u0117 apklaust\u0173j\u0173 (52 proc.) nurod\u0117 ketinantys i\u0161leisti pana\u0161iai tiek pat, kiek ir metais anks\u010diau. Did\u017eiausi\u0105 vidutin\u012f biud\u017eet\u0105 deklaravo 35\u201344 met\u0173 \u017emon\u0117s \u2013 apie 200 zlot\u0173.<\/p>\n

Vyrai vidutini\u0161kai planuoja i\u0161leisti 185 zlotus, moterys \u2013 161 zlot\u0105. Tuo metu jaunesni suaugusieji iki 35 met\u0173 da\u017eniau teigia norintys padidinti i\u0161laidas, o 25\u201334 met\u0173 grup\u0117, kaip nurodoma tyrime, stipriau jau\u010dia spaudim\u0105 i\u0161leisti daugiau, nei gali sau leisti.<\/p>\n

Tyrim\u0105 \u201eYouGov\u201c \u201eVinted\u201c u\u017esakymu atliko Lenkijoje 2026 met\u0173 spalio 9\u201314 dienomis, apklausdamas 1 029 suaugusiuosius. Kai kurie rezultatai (apie konkre\u010dius prisiminimus ir svajoni\u0173 dovanas) taikomi atskiroms respondent\u0173 pogrup\u0117ms.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eVinted\u201c u\u017esakymu atliktas tyrimas rodo, kad 59 proc. lenk\u0173 labiau nori norimos dovanos i\u0161 antr\u0173 rank\u0173 nei atsitiktin\u0117s naujienos.<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[47885],"tags":[52420,18127,465,39635,5970,2001,44939],"miestas":[],"class_list":["post-67568","post","type-post","status-publish","format-standard","hentry","category-gyvenimo-budas","tag-antru-ranku-prekes","tag-dovanos","tag-lenkija","tag-vartotoju-tyrimai","tag-vintazas","tag-vinted","tag-yougov"],"acf":[],"_links":{"self":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/67568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/comments?post=67568"}],"version-history":[{"count":0,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/posts\/67568\/revisions"}],"wp:attachment":[{"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/media?parent=67568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/categories?post=67568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/tags?post=67568"},{"taxonomy":"miestas","embeddable":true,"href":"https:\/\/cp.snarskis.lt\/index.php\/wp-json\/wp\/v2\/miestas?post=67568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}